Pay Per Click (PPC) Tips - How to Manage Your PPC Campaigns For Long Term Profits

Many internet marketers would like to have you believe that you set up your pay per click campaigns & let it run by itself while you go hang out at the beach. Unfortunately, this idea of set & forget is nothing but a big lie.

You do need to put in a little time & effort on a regular basis to properly manage your pay per click campaigns so as to ensure that you can profit for the long term.

Tracking, Test, Tweaking

These are the 3 things that you can never avoid when it comes to online marketing, especially when it comes to paid search marketing. If you miss this, you can see Google AdWords or other pay per click engines suck your wallet dry in no time!

Cost Per Conversion

For search marketing, you must track right down to the individual keywords to that you can adjust your bids accordingly.

• When your cost per conversion is more than $20, you just made a loss. You can choose to lower your bids or delete the keyword.
• When your cost per conversion is lower than $20, you just made profits. You can choose to raise your bids to get more traffic.
• When your cost per conversion is between $10 and $20, you made profits with returns below 100%.
• When your cost per conversion is between $0.1 and $10, you made profits with returns above 100%.

When your average cost per conversion is at least half of your payout, your returns are above 100% & you have doubled your money. Your goal here is to get your average cost per conversion to half your affiliate payout in order to keep doubling your money.